How To Start A Blog on Instagram
How To Start A Blog on Instagram (Plus 9
Keys to Success)
Creating and growing
an Instagram blog is easy-peasy.
But not everyone knows
how to do it right.
Today, you’ll learn
everything you need to know to make your Instagram microblog a smashing success.
Let me start off this post with a quick definition:
What is Instagram?
Instagram is a social
media platform where users can share photos and videos.
It launched back in
October 2010 and has, as of writing this post, amassed over a billion monthly
active users.
Over the years,
Instagram has also evolved into a content distribution platform for businesses
and online marketers.
With features that
help brands engage and grow their audience, it’s recognized as a top-tier
social media website for businesses.
The Benefits of an Instagram Blog
Allow me to go over a
few reasons why Instagram is a great place to start a blog:
and what are the basic
step which you have to remain in you mind by making instagram blog
1. It’s really easy
What you can make with
Instagram as a brand is more accurately described as a “microblog.”
You don’t need to
register a domain, install a premium theme, or churn out 1,000-word
articles.
You just log into the
platform, upload your post, and decide how to handle the engagement you’ll get.
Albeit situational, creating Instagram posts can also be a lot
of fun.
Imagine doing things
you enjoy like traveling or attending an event. Just whip out your phone
and capture a quick story or snap a photo.
2. Built-in analytics
There’s no need to
integrate third-party services to monitor pertinent Instagram metrics.
With Instagram
Insights, you can easily view metrics like website clicks, profile visits, and
various data on your audience.
Sales and leads
generated from Instagram ads are also trackable.
You’ll get a
bird’s-eye view of metrics like link clicks, reach, total conversions, your
cost per purchase, and more.
3. Attract a purchase-ready audience
If you want to sell products online, you’re
missing out big time by not being on Instagram.
A study shows
that over a third of Instagram users have purchased
something directly from the platform. It’s also found that 81 percent of Instagram users leverage the website to research products and
services.
Those figures make
sense.
On top of Instagram’s
robust advertising program, it’s also a place where high-quality product images
pop.
Get a load of these
images from dbrand:
4. Instagram Shopping
Instagram will not
only help you attract potential customers.
It’s also equipped with features to help you close transactions.
As of 2019, Instagram
allows shoppable posts that link a business account with eCommerce platforms
like Shopify and BigCommerce. Brands can also utilize shoppable posts to funnel
traffic from Instagram to their websites.
Here are Instagram
shoppable posts in action:
5. Engage potential customers in real time
When was the last time
you reached for your laptop to quickly respond to a comment on your WordPress
post?
Let’s face it,
monitoring your blog comments takes a lot of work.
Fishing out your phone
from your pocket to respond to an Instagram comment is an entirely different
story. It simply feels more convenient and natural.
6. Instagram fits almost every brand’s
marketing ecosystem
It doesn’t matter if
you’re running a fitness blog or an eCommerce store.
Thanks to the
popularity of Instagram, it’s easier than ever to add it to your marketing
mix.
A good example would be the countless Instagram plugins on
WordPress.
With plugins
like Smash Balloon Social Photo Feed, you can effortlessly
incorporate your Instagram efforts into your blog content strategy.
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